I played Apple’s new iPhone “Hello” ad for Christen. She didn’t didn’t remember seeing it, after I’d mentioned that Apple had an ad during the Oscars. After watching it, she thinks she missed it in the Oscar telecast because it “looked just like all the other montages.” (She was fast-forwarding through the commercials with Tivo, of course.)
I didn’t see the Oscars, but I’d hazard a guess that the commercial was not very effective in its original run for those who were not watching the Oscars live.