The new Apple Education Licensing Program

The new Apple Education Licensing Program replaces the Apple Maintenance Program (AMP) as the primary way to purchase ongoing software upgrade rights for a school, college, or university’s fleet of Macintosh computers. The Apple Education Licensing Program (AELP? or just ELP?) is a yearly, renewable license.

I think this is a big deal because it’s awfully close to what I’ve asked Apple for year after year — especially at venues like WWDC (at least when they have presented the opportunity for giving constructive feedback).

The ELP licensing for Mac OS X is actually a bundle — called the “Mac Software Collection” — of the operating system combined with the iLife and iWork suites. (It aligns with the same bundle of software in the standalone “Mac Box Set.”) I believe that the bundling of iLife is the biggest win, because it provides upgrade rights to software that is bundled with every new Mac but frequently updated. If you are managing a larger group of Macs over several years, the licensing and deployment issues involved with iLife could be complex — moreso because it’s the kind of software that people want on their computers. It also doesn’t hurt that Keynote is included — anecdotally, it appears to sell a lot of Macs in organizations all by itself.

The ability to keep the operating system and core applications from the Mac Software Collection up-to-date across a range of Macs with a single renewable license could be a tremendous savings in administrative overhead.

Organizations must cover 100 percent of their installed base of owned or leased Macs, at least for the Mac Software Collection. This may be a deal-breaker for a number of universities and perhaps other organizations that tend to be decentralized in their operations.

Apple’s other software can also be obtained through ELP, but can be purchased to cover 100 percent of computers at the departmental level. It is possible that the exact nature of the organizational unit is at the organization’s discretion.

ELP allows the flexibility to cover faculty/staff home use as well as students, should the organization elect to pay for that additional coverage.

Each ELP purchase appears to incur a one-time 10 percent enrollment fee. If an organization doesn’t renew for a year but then buys again later, it may be subject to the enrollment fee again. And, if you have a lot of departments seeking Apple’s Pro Apps or IT-related software, those 10 percent charges could add up to significant overhead. I’m not sure if there’s a clear way to allow two or three departments to get the software they want without requiring an entire educational institution’s Macs be covered.

As part of the introduction of ELP, educational institutions are being encouraged to move to the new licensing program before December 13, 2009, through a waiver of the enrollment fee. It appears possible to crossgrade from AMP to ELP, at least if you talk to your Apple account team.

I am not aware whether Apple has rolled out something similar to organizations outside education.